I'll get your brand to perform.

ON THE SPOT ADVICE

QUICK DIVE WORKSHOP

Practical advice backed by years of battle scars to help get your brains on-brand. We provide expert, actionable guidance with whatever brand challenges you're facing – but do not have the time, budget or scope to turn into a big project. This is an affordable, quick and dirty way to figure out your thinking on all things brand.

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QUICK DIVE WORKSHOP

A workshop to develop your brand basics. After a light discovery process beforehand, we host a one-day workshop with your core team to develop an easy-to-use brand foundation, target market profiles, and touchpoint and messaging opportunities that help differentiate your brand and disrupt your market.

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END TO END STRATEGY

QUICK DIVE WORKSHOP

END TO END STRATEGY

A thorough brand project for optimized research certainty and commercial success. This means a rigorous research and recommendation phase, a full brand strategy and supporting foundation, detailed tactical and touchpoint strategic planning, and customized measurements and metrics to position your brand for peak performance.

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My Expertise

ACTIONABLE RESEARCH

Primary Research: I do qualitative and quantitative online surveys, in depth interviews, focus groups, and direct observation on your brand, market, and consumers.
Secondary Research: I aggregate and analyze online surveys, industry studies, competitor research, and data analytics to support primary research.
Brand Audits: I analyze your brand as a creative, communications, targeting, marketing, organizational, and financial asset. And then do a performance and gap study to determine where attention is needed most.

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ROBUST STRATEGY

ACTIONABLE RESEARCH

Opportunities & Challenges: I identify which critical factors will drive your brand success and which ones could constrain it – and how to overcome them.
Brand Foundation: I help you create a powerful, actionable brand positioning, personality, principles, promise – as well as a brand-driven name, sub-brands, and architecture.
Brand Audiences: I build out your target markets' demographic and psychographic profiles, their rational-emotional behavioral needs and triggers, and key verbal and visual messaging needs around your brand.

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MEASURABLE TACTICS

ACTIONABLE RESEARCH

MEASURABLE TACTICS

Touchpoint Optimization: I analyze and make performance improvement recommendations around your current brand touchpoints and identify additional ways to optimize your brand performance.
Messaging Performance: I help create enhanced, behavioral psychology-driven verbal and visual messaging content that is on brand and on audience for each touchpoint.
Oversight and Metrics: I help you design and implement brand performance metrics and measurements to help keep your brand perform across all its touchpoints.

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