We'll get your brand to perform.

ON THE SPOT ADVICE

Brand Consulting

Practical advice backed by years of battle scars to help get your brains on-brand. We provide expert, actionable guidance with whatever brand challenges you're facing – but do not have the time, budget or scope to turn into a big project. This is an affordable, quick and dirty way to figure out your thinking on all things brand.


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QUICK DIVE WORKSHOP

Brand workshop

A workshop to develop your brand basics. After a light discovery process beforehand, we host a one-day workshop with your core team to develop an easy-to-use brand foundation, target market profiles, and touchpoint and messaging opportunities that help differentiate your brand and disrupt your market.


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END TO END STRATEGY

Brand Strategy

A thorough brand project for optimized research certainty and commercial success. This means a rigorous research and recommendation phase, a full brand strategy and supporting foundation, detailed tactical and touchpoint strategic planning, and customized measurements and metrics to position your brand for peak performance.


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Our Expertise

ACTIONABLE RESEARCH

  • Primary Research: We do qualitative and quantitative online surveys, in depth interviews, focus groups, and direct observation on your brand, market, and consumers.
  • Secondary Research: We perform online surveys, industry studies, competitor research, and data analytics to support primary research.
  • Brand Audits: We analyze your brand as a creative, communications, targeting, marketing, organizational, and financial asset. And then do a performance and gap study to determine where attention is needed most.

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ROBUST STRATEGY

  • Opportunities & Challenges: Identify which critical factors will drive your brand success and which ones could constrain it – and how to overcome them.
  • Brand Foundation: We help you create a powerful, actionable brand positioning, personality, principles, promise – as well as a brand-driven name, sub-brands, and architecture.
  • Brand Audiences: We build out your target markets' demographic and psychographic profiles, their rational-emotional behavioral triggers, and key verbal and visual messaging needs around your brand.


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MEASURABLE TACTICS

  • Touchpoint Optimization: We analyze and make performance improvement recommendations around your current brand touchpoints and identify additional ways to optimize your brand performance. 
  • Messaging Performance: We help create enhanced, behavioral psychology-driven verbal and visual messaging content that is on brand and on audience for each touchpoint.
  • Oversight and Metrics: We help you design and implement brand performance metrics and measurements to help keep your brand perform across all its touchpoints.

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