theBRANDecologist

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theBRANDecologist

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We'll get your brand to perform.

Brand Consulting

ON THE SPOT ADVICE

QUICK DIVE WORKSHOP

QUICK DIVE WORKSHOP

Practical advice backed by years of battle scars to help get your brains on-brand. We provide expert, actionable guidance with whatever brand challenges you're facing – but do not have the time, budget or scope to turn into a big project. This is an affordable, quick and dirty way to figure out your thinking on all things brand.


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Brand workshop

QUICK DIVE WORKSHOP

QUICK DIVE WORKSHOP

QUICK DIVE WORKSHOP

A workshop to develop your brand basics. After a light discovery process beforehand, we host a one-day workshop with your core team to develop an easy-to-use brand foundation, target market profiles, and touchpoint and messaging opportunities that help differentiate your brand and disrupt your market.


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Brand Strategy

END TO END STRATEGY

QUICK DIVE WORKSHOP

END TO END STRATEGY

A thorough brand project for optimized research certainty and commercial success. This means a rigorous research and recommendation phase, a full brand strategy and supporting foundation, detailed tactical and touchpoint strategic planning, and customized measurements and metrics to position your brand for peak performance.


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Our Expertise

ACTIONABLE RESEARCH

ACTIONABLE RESEARCH

ACTIONABLE RESEARCH

  • Primary Research: We do qualitative and quantitative online surveys, in depth interviews, focus groups, and direct observation on your brand, market, and consumers.
  • Secondary Research: We perform online surveys, industry studies, competitor research, and data analytics to support primary research.
  • Brand Audits: We analyze your brand as a creative, communications, targeting, marketing, organizational, and financial asset. And then do a performance and gap study to determine where attention is needed most.

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ROBUST STRATEGY

ACTIONABLE RESEARCH

ACTIONABLE RESEARCH

  • Opportunities & Challenges: Identify which critical factors will drive your brand success and which ones could constrain it – and how to overcome them.
  • Brand Foundation: We help you create a powerful, actionable brand positioning, personality, principles, promise – as well as a brand-driven name, sub-brands, and architecture.
  • Brand Audiences: We build out your target markets' demographic and psychographic profiles, their rational-emotional behavioral triggers, and key verbal and visual messaging needs around your brand.


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MEASURABLE TACTICS

ACTIONABLE RESEARCH

MEASURABLE TACTICS

  • Touchpoint Optimization: We analyze and make performance improvement recommendations around your current brand touchpoints and identify additional ways to optimize your brand performance. 
  • Messaging Performance: We help create enhanced, behavioral psychology-driven verbal and visual messaging content that is on brand and on audience for each touchpoint.
  • Oversight and Metrics: We help you design and implement brand performance metrics and measurements to help keep your brand perform across all its touchpoints.

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