Client Testimonials

"Henk is an exceptionally smart and deep thinker when it come to the psychology of a brand. He knows how to help clients effectively arrive at a meaningful brand destination."

"What most sets The Brand Ecologist team apart is their rational and business-driven approach to brand strategy. Henk and his team consistently produce strategies that truly help advance business objectives."

"The Brand Ecologist pays a particularly fierce kind of attention, hears everything people say, and then synthesizes their thoughts in the most incisive and articulate way. They make it look easy. Hire them!"

"Henk and his team are the most amazing brand professionals I have ever worked with. Their approach to research and ultimately the strategy was spot on for the culture we were and gave us the platform to transform ourselves and set ourselves up for success."

"Henk offers impressive skills and talents as a brand strategist, but he is particularly genius at sharing his knowledge of brand theory in an enlightening and entertaining way and laying the groundwork for effective client participation and success."

"In a world full of pretenders, Henk is the only brand guy I've ever met I would entrust my brand to. Brands are more than pretty pictures to him. It's a business tool meant to perform and wow your market. The brand BS stops when he walks into a room." 

Clients Big & Small

Brand Clients

Financial Services


Citibank • Treacle • The Concept Group • Russell Investments • NetTreasury • Alfinanz • Zurich Insurance • Prudential • Alexander Forbes • Standard Bank • Old Mutual • Chubb Insurance • National Westminster Bank • NXTCapital • The Kessler Group • O’Brien Management • Boston Mutual Insurance • Castanea Partners • Mirus Capital Advisors • Freedman Financial • Ledgex • Equality Asset Management 

Healthcare & Pharma


Seattle Children’s Hospital • Boston Children’s Hospital • Better • Pfizer • Thorne Research • Health New England • NxStage • UNITAID • Clarion • Millipore Sigma • Merck • Harvard Burn Unit



British Telecom • NaviNet • ClearCycle • Fios • Boeing • Amazon • Dimension Data Holdings • Social Grapes • SABC • BluBOX • EFI • Urbanspoon • Google • Mitek Systems • McKinstry • Luvo • Medisafe • SmartBear • Applause • MetaJure • Summer Infant • Microsoft

Real Estate


Wright Runstad • Unico • GVA Kidder Mathews • Potlatch • Clearwater Paper • Thomas Properties • Beacon Communities • The Related Companies • Antares • Russell Investments Center • Metrovest • Inhabit • The Spring District • Slate • Touchstone Corporation • NV • The Metropolitan Tract • Mack-Cali • Park Place International 

Food & Drink


Coca-Cola • Unilever • Cadbury • Beacon • Small Vineyards • SAB Miller • Kuai Juice • Rand Water • Diageo • Green Mountain Coffee Roasters • Starbucks • Proctor and Gamble

Charities & Education


Desmond Tutu Peace Trust • Hands That Shape Humanity • Abeo Schools Change • The Nelson Mandela Children’s Fund • The Nature Conservancy • The Carol Center for the Blind • Hyde Schools • MSPCA • Catchafire • Umass Amherst • Saint Michaels College • Seattle Public Schools • University of Washington • Washington STEM • AHEAD