Welcome to my brand consultancy. Your brand is your most powerful asset.

About

Founded by veteran international brand strategist, Henk Groenewald, theBRANDecologist is a Boston-based brand consultancy. I help design, advertising, interactive firms and their clients around the world with brand research, strategy, tactics and evaluation.

I enable clients to better understand and develop business goals such as growth opportunities, fresh target markets, connecting audiences more meaningfully to offerings, market differentiation, premium pricing, new revenue channels, cultural potential and lower sales costs.