Welcome to
our brand

Your brand
is your most
powerful asset.

It must create desire, 

demand and dollars. 

We'll get it to do so.


Founded by veteran international brand strategist, Henk Groenewald, theBRANDecologist is a Boston-based brand consultancy. We help design, advertising, interactive firms and their clients around the world with brand research, strategy, tactics and evaluation. 

We enable clients to better understand and develop business goals such as growth opportunities, fresh target markets, connecting audiences more meaningfully to offerings, market differentiation, premium pricing, new revenue channels, cultural potential and lower sales costs.

Find out more