hello
we brand human health
nothing else
28 years of it
& counting
make no mistake
it’s difficult
often daunting
always complex
highly specialized
& we love it
this is henk groenewald
partner & brand strategist
& this is dr anna kern
partner & social scientist
WhERE
wherever human health matters
life sciences
gene therapy
rare disease
biotechnology
bioscience
speciality pharmaceuticals
formulations
medical devices
natural beverages
natural foods
natural beauty
body care
nutritional supplements
plant medicine
healthcare IT
hospitals
health insurance
financial services
aid organizations
environmental groups
federal government
local government
& more
WHO
156+ organizations
here’s some you’ll know
novartis
sanofi
roche
illumina
eli lilly
ipsen
amylyx
vertex
pfizer
blue cross blue shield
kaiser permanente
b&m gates foundation
world health organization
department of justice
national institute of health
national science foundation
northwell health
seattle children’s
thorne research
medisafe
nxstage
citibank
chubb
starbucks
amazon
kraft
unilever
the coca cola company
navinet
accenture
nature conservancy
& more
HOW
thoughtful rigorous passionate
applied research
medical ethnography
workshops
focus groups
in-depth interviews
social listening
surveys
qualitative research
quantitative research
direct observation
digital performance
meta & novel analytics
interdisciplinary research
audience segmentation
brand positioning
brand foundations
brand architectures
brand naming
optimization strategy
your reason for being
moments that matter
creating impressions
creating impact
experiential journeys
emotional need states
behavioral nudging
semiotic messaging
semantic messaging
disruption methodology
measurable performance
it’s all done here
no outsourcing
no b-team
hands on
high touch
in person
collaborative
curious
straight talking
effective
great to work with
WHEN
reach out if you need
deep research
brand revitalization
fresh growth
brand extensions
audience connection
words that work
premium pricing
new revenue channels
inspired cultures
lowered sales costs
organizational purpose
a stronger identity
brand experience creation
performance measurement
WHY
we're trusted
28 years of deep expertise
HIPAA certified & trained
HSR certified
IPA members
80% repeat-client rate
100% word of mouth
play well in the sandbox
no handholding required
on budget
on time
every time