hello

we brand human health

nothing else

28 years of it

& counting

make no mistake

it’s difficult

often daunting

always complex

highly specialized

& we love it

this is henk groenewald

partner & brand strategist

& this is dr anna kern

partner & social scientist

WhERE

wherever human health matters

life sciences

gene therapy

rare disease

biotechnology

bioscience

speciality pharmaceuticals

formulations

medical devices

natural beverages

natural foods

natural beauty

body care

nutritional supplements

plant medicine

healthcare IT

hospitals 

health insurance

financial services

aid organizations

environmental groups

federal government

local government

& more

WHO

156+ organizations

here’s some you’ll know

novartis

sanofi

roche

illumina

eli lilly

ipsen

amylyx

vertex

pfizer

blue cross blue shield

kaiser permanente

b&m gates foundation

world health organization

department of justice

national institute of health

national science foundation

northwell health

seattle children’s

thorne research

medisafe

nxstage

citibank

chubb

starbucks

amazon

kraft

unilever

the coca cola company

navinet

accenture

google

nature conservancy 

& more

HOW

thoughtful rigorous passionate

applied research

medical ethnography 

workshops

focus groups

in-depth interviews

social listening

surveys

qualitative research

quantitative research

direct observation

digital performance

meta & novel analytics

interdisciplinary research

audience segmentation

brand positioning

brand foundations

brand architectures

brand naming

optimization strategy

your reason for being

moments that matter

creating impressions

creating impact

experiential journeys

emotional need states

behavioral nudging

semiotic messaging

semantic messaging

disruption methodology

measurable performance

it’s all done here

no outsourcing

no b-team

hands on

high touch

in person 

collaborative 

curious 

straight talking

effective

great to work with

WHEN

reach out if you need

deep research

brand revitalization

fresh growth 

brand extensions

audience connection

words that work

premium pricing

new revenue channels

inspired cultures

lowered sales costs

organizational purpose

a stronger identity

brand experience creation

performance measurement

WHY

we're trusted

28 years of deep expertise

HIPAA certified & trained 

HSR certified   

IPA members

80% repeat-client rate

100% word of mouth

play well in the sandbox

no handholding required

on budget

on time

every time

LET'S TALK

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Copyright © 2010 theBRANDecologist - All Rights Reserved.

Powered by